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Why use hyaluronic acid on your skin?

Hyaluronic acid, this miracle ingredient, has become a staple in skin care routines for good reasons. Naturally present in our body, it plays a key role in hydration and elasticity of the skin, making it more plump and radiant.

What is tourmaline?

Tourmaline is a fascinating semi-precious stone, known not only for its beauty but also for its unique skin care properties.

The benefits of aquapuntia for the skin.

Aquapuntia®, a treasure of nature, is starting to make a name for itself in the world of cosmetics for its exceptional moisturizing and revitalizing properties. This active ingredient, from a precious cactus grown in the heights of the Bolivian Andes, brings a new dimension to skin care.

Everything you need to know about antarcticine.

Antarcticin, a revolutionary substance in the world of cosmetics, is the result of advanced biotechnology, extracted from a bacterial strain native to the icy depths of Antarctica. This article explores in detail this innovative compound, its multiple benefits for the skin, and how Pure Altitude ...

When nature offers its best

What if we (re)dive into the Pure Altitude universe? Today, we invite you to (re)discover our natural alpine active ingredients which make Pure Altitude a care line combining the art of living in the mountains and beauty.

Beauty comes from the cold

From Alpine peaks to eternal glaciers via the high plateaus of the Andes and the glacial seas of Antarctica, Pure Altitude selects the wonders of nature from the cold : rare plants and active ingredients resistant to extreme conditions but also with extraordinary protective and adaptive capacitie...