Beauty from the cold
From Alpine peaks to eternal glaciers, including the high plateaus of the Andes and the glacial seas of Antarctica, Pure Altitude selects the wonders of nature coming from the cold: rare plants and active ingredients resistant to extreme conditions but also with protective capacities and extraordinary adaptation for the defense of our skin.
#1 The Alpine Rose
Its advantages ? It rejuvenates the skin by reducing oxidative stress (which alters the complexion and ages cells), reduces redness and boosts firmness.
Ultra-hydrating and regenerating, the Rosalpina Youth Mask relaxes features, plumps up fine lines and wrinkles and gives a radiant complexion.
#2 Snow Algae
It is in glaciers and eternal snow that snow algae develops, following two phases. A “green” phase of growth and a second “red” phase called dormancy during which the algae changes its appearance and is loaded with highly protective organic substances (metabolites), particularly against UV radiation and extreme cold.
Its advantages ? It fights against aging by improving cellular defenses and longevity, resistance to oxidative stress and detoxification.
A truly exceptional global anti-aging treatment, Alp-Cells Repair with its unique patented formula combines stem cells from Edelweiss, Alpine Rose and Snow Algae. It reduces wrinkles and spots, regenerates and redensifies, providing radiance, firmness and hydration.
#3 Prickly Pear
Harvested at more than 3,800 m in the Andes in Bolivia, Opuntia ficus indica (prickly pear) produces fruits from which a precious juice particularly rich in minerals is extracted.
Its advantages ? Aquapuntia® instantly and deeply hydrates the skin for 72 hours.
Highly concentrated in moisturizing and anti-aging active ingredients, the Lift4810 Concentrated Serum smoothes wrinkles, relaxes and lifts features instantly but also firms and detoxifies.
#4 Edelweiss
Growing at more than 2,000 m altitude in the Swiss Alps, it resists large temperature changes between day and night, as well as UV radiation and strong winds. This capacity for resilience makes her an expert in self-protection of the skin.
Its advantages ? It protects the skin (including from pollution), regenerates the skin barrier and reduces fine lines and wrinkles by stimulating collagen.
Pure Altitude's best-seller, Edelweiss N°1 Cream protects the skin and hydrates it while having a toning and regenerating action.
#5 Antarcticine
Obtained by biotechnology from a strain collected in the Antarctic, Antarcticin has very effective properties in cosmetics, protecting the skin from drying out thanks to its natural cryoprotective properties (against extreme cold).
Its advantages ? It helps restructure the skin and reduce wrinkles by stimulating the formation of collagen and elastin and protects against extreme cold.
A true ultra-concentrated anti-thirst potion, the Hydra Antarctica Serum is a very fluid and light natural serum which restores the natural water balance of the skin, which it hydrates for 12 hours, protects and regenerates, smoothing wrinkles and fine lines and bringing shine.
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