Beauty from the cold

The cold, a laboratory of exceptional active ingredients

Where the climate is at its harshest, nature deploys its finest survival strategies. From the Alpine peaks to the icy seas of the Antarctic, by way of the high plateaus of the Andes, the plants and micro-organisms that thrive in extreme cold have developed molecules of rare potency. To withstand temperature swings, UV radiation and dehydration, they fill themselves with protective, antioxidant and regenerating substances. This is the very secret of Pure Altitude: capturing this strength born of the cold and putting it to work for your skin.

These extreme environments act as a true natural laboratory. The more hostile the conditions, the more concentrated and effective the active ingredients they yield. A lesson in resilience that we translate, formula after formula, into the skincare of our Ferme de Beauté.

Edelweiss and Alpine Rose, the resilience of the summits

The emblem of our mountains, Edelweiss grows at over 2,000 metres. To survive the sharp contrasts between day and night temperatures, UV radiation and fierce winds, it has become an expert in self-protection. On the skin, this botanical intelligence translates into reinforced protection, including against pollution, a regenerated skin barrier and a visible effect on wrinkles.

Alongside it, the Alpine Rose blooms between 1,500 and 2,800 metres, exposed to fluctuating temperatures and intense UV radiation. As hardy as it is adaptable, it is especially rich in antioxidant molecules that reduce oxidative stress, soothe redness and restore firmness to the skin.

From eternal snows to the Antarctic, guardians of the great cold

Snow Algae grows deep within glaciers and eternal snows. During its dormant phase, it fills itself with metabolites that offer powerful protection against UV radiation and extreme cold. On the skin, it enhances cellular defences and longevity, strengthens resistance to oxidative stress and supports detoxification.

Further south, Antarcticine is obtained through biotechnology from a strain collected in the Antarctic. Naturally cryoprotective, it shields the skin from drying out in extreme cold. You will find it in the Sève de Vie complex of our Eye Contour Care, which protects this delicate area from harsh weather.

Finally, in the forests of the Far North, lingonberries and wild berries ripen under a fleeting sun and freezing nights. Their antioxidant, toning cryo-extracts lie at the heart of the Lift4810 Concentrated Serum.

Your routine from the cold

To make this protective strength your everyday beauty ally, Pure Altitude invites you to build a coherent routine around these exceptional active ingredients. The Lift4810 Concentrated Serum, with lingonberry cryo-extracts and hyaluronic acid, smooths wrinkles, revives tired skin and instantly lifts the features. The Edelweiss N°1 Cream, the house best-seller, protects and hydrates the skin while toning it. Finally, Alp-Cells Repair, an exceptional all-in-one anti-ageing treatment with a patented formula, combines Edelweiss, Alpine Rose and Snow Algae stem cells to diminish wrinkles and dark spots, regenerate the skin and restore its density.

• In the morning: a few drops of Lift4810 Concentrated Serum followed by Edelweiss N°1 Cream to prepare and protect.
• In the evening: Eye Contour Care, then Alp-Cells Repair for deep regenerating and redensifying action.

The Ferme de Beauté's tip: always apply your skincare to slightly damp skin and work it in with gentle upward smoothing strokes. This gesture, inspired by our mountain massages, helps the cold-born active ingredients to spread more effectively and prolongs the feeling of comfort throughout the day.

Do you have other questions about your beauty routine? Write to us at info@pure-altitude.com; our beauty advisers will be delighted to help.