Beauty Journal

Your autumn skincare routine!

Autumn is here, and it is time to rethink your skincare routine. As the cold sets in, your skin needs dedicated care to stay radiant, hydrated and protected. Discover our selection of skincare designed to deeply nourish and revitalise the skin, so you can greet the new season looking your best.

Our top 10 après-ski treatments

Winter puts the skin to the test. Pure Altitude has curated its selection of winter skincare, just as effective in the mountains after a day's skiing as in the city, to shield the skin from the cold and everyday aggressors.

Pure altitude cold cream

A true down jacket for the skin, the ultra-nourishing, natural* formula of Pure Altitude Cold Cream, with Alpine beeswax, Mont-Blanc glacier water and raspberry seed oil, is the ideal treatment to see you gently through winter: it protects against the cold, softens and comforts the skin of little...

Why a makeup remover oil belongs in your evening routine

Why add a makeup remover oil to your evening routine? Every evening, your skin needs to be freed from the make-up, pollution and excess sebum built up over the day. Using a Makeup Remover Oil is an essential step in preserving its beauty and health: remarkably effective, it removes even the most ...

Beauty tips: reveal your skin's radiance

A luminous complexion is no accident: it is cultivated, one gesture at a time. At Pure Altitude, we draw on the strength of mountain plants and the gentleness of time-honoured techniques to reveal your skin's natural radiance. Jade roller, gua sha, scrub and serum: discover how to turn your routi...

Pure altitude skincare to restore radiance and firmness to your skin

Radiance and firmness: understanding what your skin needs Over time, the skin loses density, the features slacken and the complexion grows duller. At Pure Altitude, born in the heart of the French Alps, we draw on the unspoilt nature of the mountains to meet this triple need: to firm, redensify a...

The biocellulose mask: the express anti-thirst treatment for your routine

Second-skin effect, anti-thirst serum, 7 alpine plants and edelweiss: the Pure Altitude Biocellulose Mask quenches the skin and revives radiance in 15 minutes. How to use it, results and tips from the Ferme de Beauté.

Alp-cells repair, the exceptional all-in-one anti-ageing answer

Born of Jocelyne Sibuet's wish, as founder of Pure Altitude, to offer an answer to the signs of ageing, the complex for mature skin Alp-Cells Repair was conceived and developed for every woman wishing to naturally soften the marks of time.

How to choose the right face moisturiser

Moisturising is the quintessential daily beauty ritual, essential for maintaining the skin's water balance. With Pure Altitude, discover moisturising skincare, natural edelweiss creams and beauty products "made in Megève"...

Express beauty: the alpine glow studio

Good news: in Megève and Chamonix, you can now treat yourself to a flash facial at the Alpine Glow Studio, nestled in our Pure Altitude Concept Stores, in the middle of a shopping trip!

Express beauty: the green cabin by manucurist

Treat yourself to a moment of relaxation and care in our Green Cabin, created in collaboration with Manucurist.

First wrinkles: the skincare to adopt right away

Your thirties are approaching and, with them, the first lines and wrinkles begin to appear. Nothing to worry about: it is completely normal! Over the years, our skin no longer produces as much collagen, hyaluronic acid and elastin as before. Combined with lifestyle factors (lack of sleep, stress...