How to choose the right face moisturiser

Ages 20–35: hydrate & protect

The Edelweiss N°1 Cream is our most universal moisturiser, suited to every skin type. It is also the brand's best-seller – a sure choice to give or to treat yourself! The Nutrialpes Cream is enriched with shea butter for dry to very dry skin, ideal as a night cream or in winter. Cold Cream is the ultimate family essential: made with beeswax and Mont-Blanc glacier water, it shields the skin of young and old alike from the cold.

Ages 35–45: anti-ageing prevention

When skin is tired, it loses its radiance and the first wrinkles begin to appear... Beyond hydration, the skin needs regenerating to keep its glow. Pure Altitude developed the natural Sève de Vie range, dedicated to regeneration and to preventing the first wrinkles, with extracts from plants native to extreme environments. For oilier skin in need of lightness, choose the Nutri-Regenerating Emulsion, a fluid texture with sea buckthorn berries; drier skin will prefer the Nutrialpes Cream. And for the eye area, the Eye Contour Care with hyaluronic acid hydrates and smooths the first fine lines.

45 and over: adopting a new beauty routine

Over time, the skin loses suppleness and elasticity, the complexion dulls and wrinkles set in. Pure Altitude created the LIFTAlpes line by selecting active ingredients from the most advanced anti-ageing technology. Choose your moisturiser according to the texture you prefer: a fluid emulsion with the Light Anti-Aging Cream, ideal as a day cream and in summer, or a richer texture with the Rich Anti-Aging Cream, perfect as a night cream and in winter. In the morning, the Lift4810 Concentrated Serum, applied beneath your cream, instantly smooths and lifts the features.

Choosing a global anti-ageing treatment to hydrate and redensify

Any other questions about your beauty routine? Write to us at info@pure-altitude.com – we will be delighted to help!