Pure Altitude was born in the relaxing world of Fermes de Marie in Megève. It was by creating an alpine garden with a botanist specializing in mountain plants that Jocelyne Sibuet discovered the cosmetic virtues of Edelweiss.

From there came the idea of ​​a line of treatments to combine his two passions: the art of living in the mountains and beauty.

“ Three key words guided me in the development of each of the formulations of the Pure Altitude skincare line. Firstly, Rarity, that of natural active ingredients extracted in optimal conditions to preserve all their benefits. Then, the technicality of treatments at the cutting edge of plant-based dermo-cosmetics, involving intense cellular regeneration. And finally, Pleasure, the one sought by the women I thought of when creating this line .”

Pure Altitude is an innovative, original and cutting-edge treatment line resulting from the expertise of our altitude spas, pioneers since 1990, adapted to the demands of a demanding clientele. It was designed around the following values:

Rarity

unique plants and ingredients from the extremes

Technicality

a cutting-edge, innovative formulation with natural active ingredients from the extremes, effective for visible and lasting results, care protocols specific to our products

Pleasure

melting, delicious textures and divine scents, evocative of the mountains

Selected for its rare cosmetic virtues, edelweiss naturally stands out as the emblem of the brand and constitutes the major ingredient in Pure Altitude beauty treatments, since it is present in all our formulas.

Capable, thanks to a natural self-defense system, of resisting extreme cold as well as strong solar radiation, the white glacier flower perfectly illustrates the ability of mountain plants to survive and develop in a difficult environment. The natural properties of edelweiss make it a powerful natural protector against external aggressions and against the signs of skin aging.

The edelweiss used in Pure Altitude treatments is grown on the heights of Martigny, in Valais Switzerland, by an agricultural cooperative specializing in the organic cultivation of medicinal plants and as part of a program to save mountain plants.

The flowers are harvested in late spring. After harvest, the plants are gently dried at a controlled temperature. A precious elixir is extracted from the plant, retaining all the qualities of the flower and will be integrated into the composition of each Pure Altitude product. Combining the antioxidant and softening properties of edelweiss with those of a variety of more than 50 flowers and mountain minerals, Pure Altitude treatments offer the skin rare active extracts.

Mountain plants are more concentrated in active ingredients due to the physical phenomena of altitude (atmospheric pressure, UV intensity), but also to the harsh weather conditions. Furthermore, given the brevity of the vegetative period, the plant is obliged to strengthen itself in order to survive and reproduce very quickly.

In order to enrich the formulas of the Pure Altitude range, we have chosen to combine Edelweiss with around fifty mountain plant extracts which contain multiple virtues and reinforce the anti-oxidant, soothing and nourishing properties of this queen plant.

Aware that these high-altitude plants are rare and therefore fragile, we take this into account in the picking process.