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Focus on aloe vera

Aloe vera is much more than a trendy ingredient. A true concentrate of benefits, this succulent plant, rich in water, minerals, and vitamins, offers a complete solution to the needs of dehydrated, reactive, or tired skin.

Comment utiliser le gua sha visage ?

L’auto massage visage avec un Gua Sha en quartz rose aide à lisser, lifter et raviver l’éclat naturellement. Un geste simple, efficace et anti âge à intégrer dans votre routine.

Inside & out hydration

When it's hot, skin dehydrates quickly. Sun, swimming, heat... To keep skin glowing, hydration must be twofold: internally and externally.

The fall skincare routine!

Fall is here, and it's time to reinvent your skincare routine. With the cold weather setting in, your skin needs specific care to stay radiant, hydrated and protected. Discover our selection of products designed to deeply nourish and revitalize the skin, and face this season in beauty.

Arctic cranberry: the antioxidant shield from the cold

Arctic Cranberry is a concentrate of natural antioxidants. Incorporated into Pure Altitude skincare, it protects the skin from aging, strengthens its defenses, and restores its radiance and vitality. An extreme active ingredient for stronger skin against daily aggressions.

What to do after sunburn? our tips for soothing and caring for your skin.

Even when protected, skin can turn red under strong sunlight. Redness, burning, and tightness: time for relief. Discover our tips and natural treatments to repair your skin after sunburn.

Arnica, the forgotten soothing active ingredient of summer

Summer is often synonymous with warmth, escape, and light. But for our skin, it's also a season full of challenges: prolonged exposure to the sun, repeated swimming, wind, salt, chlorine...

Why use hyaluronic acid on your skin?

Hyaluronic acid, this miracle ingredient, has become a staple in skin care routines for good reasons. Naturally present in our body, it plays a key role in hydration and elasticity of the skin, making it more plump and radiant.

Seen in the press - marie claire

Discover the press article "Our favorites in Chamonix" by Marie Claire.

Beauty from the cold

From Alpine peaks to eternal glaciers via the high plateaus of the Andes and the glacial seas of Antarctica, Pure Altitude selects the wonders of nature from the cold : rare plants and active ingredients resistant to extreme conditions but also with extraordinary protective and adaptive capacitie...

Seen in the press - artravel

"Pure Altitude is a cosmetics brand that stands out for its alpine approach to beauty, combining naturally sourced ingredients with scientific innovations. Founded in 2000 in the French Alps, this brand offers a range of high-end skincare products designed to meet the needs of skin exposed to ext...

Autumn regenerating treatment

Who says change of season, says new cure! Opt for an elixir cure adapted to the specific needs of your skin. Whether you choose the Maca Root Elixir or the Himalaya Elixir, combine it with an accessory like the Rose Quartz Gua Sha or the Jade Roller to optimize its effectiveness. Each combination...