Beauty Journal

Small christmas beauty gifts under €30

A gift for a colleague, a sister-in-law, the friend hosting you at the chalet or the children's teacher… Every December the list of little gestures grows longer, and we look for ideas that truly please without breaking the budget. The good news: a well-chosen treatment makes a perfect gift. Usefu...

Christmas gift ideas for a skier

She knows the name of every run, checks the snow report from November and keeps her lift pass in her ski jacket pocket all year round. For Christmas, there is no need to give her yet another beanie: what she really takes up the mountain are the treatments that let her ski from the first chairlift...

Actives born of the cold: why high-altitude plants are the most powerful for the skin

Above 2,000 metres lies an invisible frontier where life becomes a constant feat. The cold bites, the wind parches, ultraviolet light strikes unfiltered. Nothing in this world should be able to bloom. And yet a few plants cling on, season after season, with a tenacity that commands admiration. In...

What to pack in your ski toiletry bag?

Heading for the peaks any day now? Between the altitude, the intense cold, the mountain wind and the sun reflecting off the snow, the mountains put your skin severely to the test. Specialists in skin exposed to extreme conditions since 1989, Pure Altitude has put together a list of the essentials...

Our top 10 après-ski treatments

Winter puts the skin to the test. Pure Altitude has curated its selection of winter skincare, just as effective in the mountains after a day's skiing as in the city, to shield the skin from the cold and everyday aggressors.

The perfect skincare kit for a week in the mountains

By the third day of a mountain holiday, the story is often the same: skin feels tight, lips are peeling and the backs of the hands turn red. Hardly surprising. Between dry cold, wind on the peaks, sunlight reflected off the snow and the overheated air of the chalets, the skin endures in one week ...

How to care for your skin before, during and after skiing

Between the wind, the dry cold and the UV rays reflected by the snow, your skin endures more in one day on the slopes than in a week in the city. Ski skincare is not a luxury. It is simple logic. Born in 1989 at the Spa des Fermes de Marie in Megève, at the foot of Mont-Blanc, Pure Altitude devel...

My mountain skincare routine

At more than 1,100 metres above sea level, in Megève, the skin plays in a different league from the city. The cold nips, the wind sweeps across your face on the lifts, the dry winter air draws moisture from the skin, and the snow reflects a light that doubles your sun exposure. The result: after ...

Après-ski routine: the evening beauty ritual that repairs your skin

It's six o'clock. The skis are propped against the chalet wall, cheeks still flushed from the last run, and the fire is just beginning to catch. Outside, the mountain turns blue. Inside, your skin is asking for something. Not just another product. A real moment of recovery. That is the whole spir...

Winter morning routine: 5 minutes for skin protected all day

It is still dark, the house is chilly, and barely out from under the duvet, your skin already feels tight. Taut cheeks, rough patches on the forehead, peeling lips: winter makes itself felt before the first coffee. And in a few minutes you will have to face the wind, the central heating, dry offi...

Winter evening routine: repairing what the cold has taken

It is ten o'clock at night. Outside, snow is falling on the rooftops of Megève and the thermometer has plunged well below zero. You come home, cheeks flushed, with that familiar feeling: skin that feels tight around the lips and on the cheekbones, wherever the cold has bitten. The wind, the icy a...

Lip care for skiing: how to protect and repair cold-chapped lips

One morning on the slopes is all it takes to feel it: long before your cheeks or fingertips, it is your lips that start to feel tight, tingle and then crack. At altitude, they are the very first area to show signs of distress. Understanding why helps you adopt the right habits before chapping set...