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Why use hyaluronic acid on your skin?

Hyaluronic acid, this miracle ingredient, has become a staple in skin care routines for good reasons. Naturally present in our body, it plays a key role in hydration and elasticity of the skin, making it more plump and radiant.

What is tourmaline?

Tourmaline is a fascinating semi-precious stone, known not only for its beauty but also for its unique skin care properties.

The benefits of aquapuntia for the skin.

Aquapuntia®, a treasure of nature, is starting to make a name for itself in the world of cosmetics for its exceptional moisturizing and revitalizing properties. This active ingredient, from a precious cactus grown in the heights of the Bolivian Andes, brings a new dimension to skin care.

Everything you need to know about antarcticine.

Antarcticin, a revolutionary substance in the world of cosmetics, is the result of advanced biotechnology, extracted from a bacterial strain native to the icy depths of Antarctica. This article explores in detail this innovative compound, its multiple benefits for the skin, and how Pure Altitude ...

Double make-up removal: secret to healthy and perfect skin.

Rituel de beauté magique ou presque, le double démaquillage assainit et régénère la peau tout en illuminant le teint. Une beauty routine en deux étapes aussi rapide qu’efficace, que l’on se maquille ou pas. L’huile démaquillante : Elle élimine les impuretés et ne graisse pas la peau.

Prepare your skin properly for makeup

Pretty makeup is good, but on well-prepared skin it's even better! Today we share with you all the Pure Altitude Beauty Tips for an ultra-glow complexion and perfect make-up this summer.

Pure altitude and the megève sports club

As part of an emblematic collaboration, Pure Altitude is proud to be a partner of the Club des Sports de Megève.

The fabric mask: essential for your skincare routine!

What is the Fabric Face Mask? Designed to meet a variety of needs, whether it's deep hydration, an instant healthy glow or protection against pollution, the Sheet Mask adapts perfectly to the contours of the face. It offers a targeted and effective solution in just 15 to 30 minutes, depending on ...

Our 10 after-ski treatments

In winter, the skin is put to the test. Pure Altitude has prepared its selection of cosmetic treatments for winter which can be used both in the mountains for après-ski and in the city to combat the cold and attacks.

In case of extreme cold, break the ice!

What better way to resist the cold than providing the skin with essential nutrients from plants living in extreme environments! This is the originality of the Pure Altitude brand, born in the mountains and its first best-selling Edelweiss cream.

Seen in the press - vogue france

'Real bombs of active ingredients, these new generation masks adapt to the skin's needs to provide it with a good dose of hydration, smooth it out or regenerate it.'

Seen in the press - gala

"BORN IN 1993. Stars 30 years ago, they remain bestsellers today. A quick tour of the shelves of these products that have become iconic"