Arnica, the forgotten soothing active ingredient of summer
Summer is synonymous with sunshine, escapades, and the great outdoors. But between prolonged sun exposure, salt, chlorine, and heat, your skin—and your legs—crave softness and freshness. Meet arnica, the soothing mountain flower that is the forgotten ally of the summer season.
A small, bright yellow flower that blooms across high-altitude pastures, arnica has been part of mountain people's care rituals for centuries. At Pure Altitude, this active born of the Alpine summits embodies our promise: to draw on the strength of mountain plants to reveal your skin's beauty. Could arnica be the soothing ally your skin has been waiting for this summer?
Arnica montana, the soothing flower of the summits
Hardy and perennial, Arnica montana grows at altitude, where the air is pure and conditions are demanding. Long valued for its virtues, it is traditionally used to soothe knocks, overheating and discomfort. Rich in flavonoids, it is an active with soothing properties that helps calm redness and feelings of heat.
It is this plant intelligence, shaped by the mountains, that we love to capture in our formulas, true to the spirit of the Ferme de Beauté and the Fermes de Marie, the birthplace of Pure Altitude.
A soothing active for skin overheated by summer
Summer puts skin to the test: sun, salt, chlorine, wind… All of these leave the skin sensitised and sometimes overheated. Applied after a day outdoors, an arnica treatment helps ease discomfort and restore soft, comfortable skin.
Its calming action pairs beautifully with hydrating and regenerating actives, plant oils, edelweiss and other mountain plant extracts, to bring comfort back to skin that has been put through its paces.
Light legs: freshness from the peaks
When the heat sets in, legs can feel heavy. Decongesting arnica contributes to that feeling of lightness we so love, especially when combined with actives that revive the skin's vitality. A toning massage, from bottom to top, prolongs this moment of freshness.
Arnica at the heart of Pure Altitude skincare
True to our mountain herbarium, we have woven arnica into several of our treatments. In Lait des Alpages with Edelweiss and Arnica, it joins Alpine honey to soften and decongest the skin while gently removing makeup. In Velours de Neige Body Milk, it works alongside red vine and malachite to tone the body. And for skin emergencies, Baume des Montagnes SOS Arnica, with its arnica-concentrated formula, helps relax, soothe and comfort overworked areas and calms sun-irritated skin.
The Ferme de Beauté's tip: after a day in the sun, keep your arnica treatment in the fridge for a few minutes before applying. The coolness heightens the soothing sensation and gives tired legs a true breath of pure mountain air.
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