Edelweiss

Edelweiss, the silver star of the Alpine peaks

The ultimate emblem of our mountains, edelweiss (Leontopodium alpinum) has always fascinated. Nestled more than 2,000 metres above sea level, this rare flower with its felted petals seems fashioned from velvet and silver. At Pure Altitude, born in the heart of Megève, it is far more than a symbol: it is the soul of our brand and the signature of our French skincare expertise, inspired by mountain plants.

How does edelweiss withstand high altitude?

To survive the intense cold, fierce winds and extreme UV rays of the summits, edelweiss has developed defence mechanisms of rare strength. Its white down acts as a true shield against the sun's rays, while its natural wealth of antioxidants allows it to protect and regenerate itself continuously.

It is precisely this remarkable ability to adapt that makes edelweiss such an exceptional active ingredient. The antioxidants it concentrates neutralise free radicals, the molecules responsible for cell damage and premature skin ageing.

The benefits of edelweiss for your skin

Brought into skincare, the virtues of edelweiss prove particularly precious. Rich in protective actives, it helps preserve the youthfulness and radiance of the complexion against everyday aggressors.

• Protective: it helps defend the skin against pollution and UV rays, the leading causes of skin ageing.
• Antioxidant: it neutralises free radicals to delay the appearance of signs of ageing.
• Soothing: its anti-inflammatory properties comfort sensitive skin prone to discomfort.
• Anti-ageing: by supporting cell regeneration, it helps keep the skin visibly suppler and younger-looking.

The Ferme de Beauté's tip
To get the very best from edelweiss, make it a daily ritual, morning and evening: apply your edelweiss skincare to perfectly cleansed skin, massaging with your fingertips towards the outer edges of the face. Consistency is the key to lasting antioxidant protection.

Edelweiss at the heart of Pure Altitude skincare

True to our Megève roots, we grow edelweiss under controlled conditions to optimise the concentration of its bioactive compounds, for maximum efficacy and with the utmost respect for the environment. Every formula is designed in France, with the high standards of natural skincare that draws the very best from the mountains.

From the Edelweiss N°1 Cream, our universal moisturising and protective best-seller, to the Lait des Alpages cleansing milk and the Velours de Neige Body Milk, edelweiss blossoms across a true Ferme de Beauté. Embrace the excellence of mountain plants and give your skin the gift of unspoilt nature, for a healthy, luminous glow.