OUR CONCEPTS STORES

Megève and Chamonix

PURE ALTITUDE

Concept Store

Discover the entire face, body, ambiance and beauty accessories ranges of the brand but also a whole beautiful universe around beauty and the art of living in the mountains: the ultra-effective food supplements from Atelier Nubio , beautiful cashmere throws and Popolo plates marked with edelweiss, the brand's emblem, pajamas for the whole family with the most cute mountain patterns, pretty vintage Edelweiss bandana shopping bags from Call it by Your Name , summer outfits yoga Pure Altitude x Luz Collections , adaptogenic chocolates from Cosmic Dealer, almost magical hairbrushes from La Bonne Brosse , and many other brands to discover.

Beauty & Art of Living in the Mountains

Alpine Glow Studio

Within our concept stores, you can test the Alpine Glow Studio (the space dedicated to mini facial treatments) in 15 minutes. On the program: the Lift4810 Booster, the Express Alpine Glow or the Flash Mountain Relax, ultra-targeted facial massage protocols adapted to your needs to relax the features in just a few minutes and leave the complexion fresh and luminous!

Memories from French Alps

What could be better during your vacation in the Alps than bringing back the best of the mountains as a gift? Gift boxes and cards, Megève and Chamonix limited editions and many other surprises to discover exclusively in our stores.