First wrinkles: the skincare to adopt right away
Your thirties are approaching, and with them, the first fine line may sometimes appear at the corner of your eyes or on your forehead. Nothing to be alarmed about—it's completely normal! Over the years, the skin produces less collagen, hyaluronic acid, and elastin, and our lifestyle (sleep, stress, sun, diet) accelerates the process. The good news: by adopting the right habits today—hydration, regeneration, and eye contour care—you can preserve your skin's youth for the long term with Pure Altitude.
Your thirties arrive and, catching your reflection, you may notice a fine line at the corner of your eyes or across your forehead. Nothing to worry about: it is simply the sign of skin that lives. Over the years, the epidermis naturally produces less collagen, hyaluronic acid and elastin. Add a lack of sleep, stress, sun exposure or a diet that is not always balanced, and the ageing process speeds up. The good news? By adopting the right habits today, you preserve your skin's freshness for the long term, just as one preserves the beauty of a mountain landscape.
Understanding first wrinkles to better prevent them
First wrinkles are not inevitable; they are a signal. They appear where the skin works hardest: around the eyes, on the forehead and along the smile lines. At Pure Altitude, we draw on the strength of mountain plants, accustomed to withstanding cold, wind and altitude, to help your skin defend itself. Effective prevention comes down to three essential steps:
- Hydrate intensely to plump and smooth.
- Regenerate the skin to revive its cellular vitality.
- Pamper the eye contour, the thinnest and most delicate area of the face.
To support you, we created the Sève de Vie natural line, designed to gently prevent the first signs of ageing.
Refresh the eye contour first
This is often where it all begins. The skin around the eyes, up to five times thinner than on the rest of the face, is quick to show fatigue and the first fine lines. Enriched with hyaluronic acid, natural and fragrance-free, Eye Contour Care hydrates this delicate area, reduces puffiness and smooths early wrinkles. After too short a night, the Flower-Infused Eye Patches refresh tired eyes in minutes.
Hydration, your best anti-ageing shield
Well-hydrated skin is smooth, plump and luminous skin. It is the essential step to keep first wrinkles at bay. Once or twice a week, treat your skin to our latest launch, the Biocellulose Hydration & Radiance Mask: a true thirst-quenching treatment, its second skin steeped in a serum with edelweiss and seven alpine plants quenches the skin and revives your radiance in 15 minutes.
The Ferme de Beauté's tip: after the mask, do not rinse. Press the remaining serum into the skin with light pressure from the centre of the face outwards, then seal with your cream: hydration lasts all night long.
Regenerate and nourish according to your skin type
Preventing wrinkles also means reviving skin vitality, night after night. For dry skin, Nutrialpes Cream, the rich version of Edelweiss N°1 Cream, nourishes, repairs and regenerates with edelweiss, arnica and shea butter. Combination to oily skin will love the light texture of the Nutri-Regenerating Emulsion with sea buckthorn berries, highly regenerating, bringing comfort to the skin and radiance to the complexion. In the evening, a few drops of Maca Root Elixir give tired skin a real boost.
Adopted from the very first fine lines, these simple gestures become a true prevention ritual: a tailor-made routine, powered by mountain plants, to care for your skin season after season.
Complete your routine with
