MARIANNE - June 23 to 29, 2022

“ TREKKERS. It's impossible to explore the peaks without a product that duly protects the skin against UV rays, while providing maximum comfort. This mountain treatment (it is sold by a famous Megève company) is designed to cope with the most extreme conditions. It is both photoprotective and anti-aging, thanks to the presence of edelweiss (antioxidant) and raspberry seed oil in its formula. As a bonus, it nourishes and soothes the skin. Slip it into a pocket of your hiking bag to always have it close at hand. "

GAL A - April 7, 2022

“ THE MOUNTAIN THAT STRENGTHENS. Pure Altitude Mountain Balm”

GAL A - January 20, 2022

" COMFORT ZONE. Bol d'Air Pur Sun Cream, Secret des Alpes Hand Cream and Mountain Balm: the trio of this pretty Off-Piste Kit,
Pure Altitude x Mumday Mornings, €69, pure-altitude.com."

GALA - January 20, 2022

" SHURDER WITH PLEASURE IN ALTAPURA. Cabin beauty: at the helm, Pure Altitude, an alpine brand developed by Jocelyne Sibuet, a mountaineer at heart. The products contain the benefits of rare active ingredients from more than two hundred mountain plants and minerals. antioxidant and remineralizing properties, in perfect harmony with the atmosphere of these 1,000 square meters where the raw minerality of the granite softens while flirting with the bark of the birch. Everything here encourages well-being, from the indoor-outdoor swimming pool facing the Caron peak, from the Nordic spiral with waterfall shower to the igloo... In apotheosis, the seven glass cabins which let us see the white slopes."

ELLE - January 6, 2022

" TO MOUNTAIN PLANTS. High protection sun care SPF30 Bol d'Air Pur, Pure Altitude, 60ml, €69 for the limited edition Hors Piste kit containing 2 other treatments "

THE GOOD LIFE - December 2021 / January 2022

" SMELL - UNDER THE SIGN OF EDELWEISS. In Megève, we are proud of so many things. Even the bell-mounted carriages. And when we scratch we find little wonders of yogurt, honey, sunrises, of meadows worthy of mla Melody of happiness. And then, there is a 100% local cream. It was developed by Jocelyne Sibuet (Les Fermes de Marie, 5-star hotel) who, for thirty years, has refined it, refined it It is based on edelweiss, picked by a cooperative in Valais. This plant with its radiant design inherits from the mountains a nature forged by pure air and extreme climatic conditions. It has the character of mountain dwellers, not easy, and a capacity to survive. In German, "edel" means noble, and "weiss" means white, and by slowly unscrewing the lid of this little pot, the sensation of the mountain comes to us, enveloping, caressing with a nose of plants.

ELLE - November 5, 2021

" FOR TRAVELING. We carry our favorite products in the Megève toiletry bag by Pure Altitude. We love its large zipper,
its XXL size which allows you to slip in your largest tubes, and its
immaculate white curls, very soft. €45. "

BENEFITS - August 2021

" BOTANICAL SCREEN . A light and protective formula, with a host of plant extracts: edelweiss, arnica, hazelnut oil... Bol d'Air Pur Sun Care SPF30 , €28 for 60 ml. "

MARIE CLAIRE IDEAS - July / August 2021

" GENEROUS . We love this portable box and its melting plant cream which protects the face and body from UV rays. Bol d'Air Pur Sun Cream SPF30 , €28 for 60 ml. "

ELLE - July 23, 2021

" ALPINE SUN . The Bol d'Air Pur SPF30 sun cream from Pure Altitude protects us from the sun and oxidative stress. We like the design of the box by the illustrator Marine de Quénetain. Limited Edition Bol d'Air Pur SPF30 Cream , €28 for 60 ml. ”

FEMINA VERSION - From July 12 to 18, 2021

" MY SOLAIRE ESCAPE. This cream, nicely revisited by the illustrator Marine de Quénetain, protects against UV rays and repairs damaged skin. If its texture is generous, it is without white marks and even accompanied by a delicate citrus scent. Before putting it in my beach basket, I keep it in my bathroom and use it as a day cream: Bol d'Air Pur SPF30 Cream , €28 for 60 ml. "

HEALTH COAST - April / May 2021

" TIMELESS . With edelweiss, it is the SOS balm for the whole family. Its soothing, nourishing and protective action acts in summer and winter, Mountain Balm " 

ELLE - March 19, 2021

" NOURISHING ALPINE CREAM . Light and fluid, this smoothing and regenerating anti-aging cream is prepared from edelweiss, rosehip oil, mugwort, buddleia, imperatoria, hydraporin, acid hyaluronic acid and Matrixyl 3000®. The benefits: It boosts cell renewal, improves collagen production and deeply nourishes the skin. €62 for 30 ml. Anti-Aging Cream " 

SHEERLUXE - March 2021

" COLD CREAMS: WHY THEY'RE SO POPULAR AGAIN . This is hard to get hold of but it's worth the shipping fees. Available from the Les Fermes de Marie spa in the Alpine resort of Megève, it's incredibly rich, thanks to beeswax, glacier water and edelweiss. The brightening formula works to hydrate, smooth, fight off damaging pollution and cleanse away the day's dirt. It was designed to feel like cashmere, so you can expect it to have a softening and cosseting texture that cocoons the skin in much -needed moisture. Use it on the face or body – wherever you feel you need it most – and you'll reap benefits within days. Its rich texture makes it especially effective for those with dry, mature skin, but it can be used on those with delicate skin too, including children, babies and pregnant women. You'll also love the soft orange blossom and sandalwood scent. Cold Cream "

COSMOPOLITAN - March 2021

" THE DUO ESCAPADE . No skiing, so what? Hand in hand, we escape for a walk in the snow with these metal boxes at the bottom of the bag, perfect when it's cold: SPF30 treatment, repairing balm , hand cream... and lip balm for soft kisses. Hors Piste Kit "

NEW AESTHETICS - March 2021

" HEAD TO THE MOUNTAIN. This year we're discovering the mountains differently... And to be accompanied in this new adventure, Pure Altitude has collaborated with the famous Mumday Mornings to offer the Off-Piste Kit. It contains the essentials for extreme protection and a total repair: the Bol d'Air Pur Sun Cream, the Secret des Alpes Hand Cream, the Mountain Balm and the Gourmandise des Alpes Lip Balm. Off-Piste Kit "

CURRENT WOMAN - February 2021

" BEAUTY SECRETS FROM THE COLD. IN THE ALPS: ANTIOXIDANT EDELWEISS. This little white flower is less fragile than it seems. Growing on the Alpine peaks, the one nicknamed the star of the glaciers resists very large temperature variations. How? By having developed exceptional capacities for regeneration, adaptation and self-defense. No wonder labs appreciate it so much when working on moisturizing treatments with antioxidant properties. C is for me? Your skin is attacked on a daily basis by an urban environment? Edelweiss is made for you. Regenerating day cream, radiance serum or nourishing treatment, it comforts the skin by providing a powerful anti-radical action. Edelweiss Cream No. 1 "

OUR TIME – February 2021

" QUICKLY MY BALM. A treatment based on edelweiss, seven essential oils and shea, which smells of the plants of the peaks. A small dab massage on the lips, cheeks or hands and the skin comes back to life. Our Opinion : A very soothing formula. We like its little extra: the possibility of personalizing the label to offer a little softness to those we love. Baume des Montagnes "

MIDI - February 2021

" LA MONTAGNE SOURCE OF BEAUTY. ICE MILK. Ideal for hydrating and toning the body, this milk with edelweiss and Arctic berry oil soothes redness and softens the skin. Red vine extract also helps to make it more toned and provide a draining effect. All with a feeling of invigorating freshness! Snow Velvet Body Milk . "

BENEFITS - January 2021

" THE MOUNTAIN OF THE PIONEERS. ALTITUDE FLOWERS . Jocelyne Sibuet, owner of Fermes de Marie, had the idea of ​​creating an alpine garden with a botanist specializing in mountain plants. This is how she discovered the virtues edelweiss cosmetics. The result is creams, milks, serums... which create divine skin. €25 per bottle of Lait des Alpages with edelweiss and arnica . "

SMART MAGAZINE - January 2021

" BEAUTY MADE IN AUVERGNE RHÔNE ALPES . Universal facial cream with edelweiss. The protective and moisturizing active ingredients of edelweiss and mountain plants act so that exposed, abused or stressed skin regains suppleness and softness. A use as a day and/or night cream without moderation! Edelweiss N°1 Cream "

CREATIVE HOUSE - January 2021

" MADE IN MEGEVE. In the bathroom, which combines wood and imitation slate tiles, the cosmetics are all by Pure Altitude, a brand with mountain plants, designed in Megève. "

LES 3 VALLÉES OFFICIAL MAGAZINE - Winter 2020/2021

" MADEMOISELLE DES CIMES . Restorative SOS Mountain Balm , Pure Altitude. "

"The ideal is to massage on cleansed skin, before applying the products (vegetable oil, serum or sheet mask), which will penetrate better. The massage should never hurt! continues Lionel Benedetti, cosmetologist. All the manuals Use recommends the same practice: from bottom to top of the face and from the inside to the outside. Vibrating. Germanium Repair, €130, Pure Altitude. "

OUR TIME - February 2019

"Plants that occur in extreme conditions have caught the attention of cosmetologists. Because they are full of active ingredients with superpowers, they pamper our skin. A cocktail of alpine flowers combined with water from the Mont-Blanc glaciers protect , revitalize and nourish devitalized skin. LiftAlpes Anti-Aging Rich Cream: €80 for 50ml (Pure Altitude)

By Monique Fort. Photo Bernard Winkleman

READ THE ARTICLE ON THE SITE OF NOTRE TEMPS

LE QUOTIDIEN LUXEMBOURG - February 2019

"There's nothing better than offering your skin a cocktail of alpine flowers combined with water from the Mont-Blanc glaciers. This high-regeneration cream protects, revitalizes, intensely nourishes and plumps devitalized skin. A trio of anti-aging active ingredients. -powerful age: hyaluronic acid, rosehip oil, Matrixyl, vitamin E, rhodiola rosea, organic silicon. LiftAlpes Rich Anti-Aging Cream from Pure altitude, €80. "

ELLE - January 2019