The Perfect Routine for Glowing Skin
Remove make-up, cleanse, moisturise: what if the secret to radiant skin lay in the consistency of three simple steps? Inspired by our Fermes de Beauté and mountain plants, the Pure Altitude routine cares for your complexion step by step, with the Lait des Alpages, the Micellar Flower Foam and the Edelweiss N°1 Cream. A gentle ritual to restore freshness, comfort and luminosity every day.
The secret to a radiant complexion: one routine, three steps
At Pure Altitude, we believe luminous skin comes not from a miracle product but from a faithful ritual. Inspired by our Fermes de Beauté and by plants that draw their strength from altitude, our facial routine unfolds in three stages: remove make-up, cleanse, moisturise. Three simple steps, repeated morning and evening, to reveal your complexion's natural freshness day after day.
Step 1: gentle make-up removal
First, the skin needs to be freed from make-up and the impurities gathered over the day. The Lait des Alpages, enriched with Edelweiss and Arnica, dissolves make-up while respecting the skin. Its melting texture cleanses deeply, soothes and softens, for skin that instantly feels more comfortable and a first burst of freshness.

- Apply the milk to face and neck on dry skin.
- Massage gently with your fingertips to dissolve make-up.
- Rinse with lukewarm water.
Step 2: cleanse to purify
Once make-up is removed, the Micellar Flower Foam, with calendula floral water and daisy oil, lifts away the last impurities. Its airy foam purifies without ever being harsh, leaving the skin velvety, fresh and ready for its skincare. This meticulous cleanse is what prepares the complexion to recover all its luminosity.

The Ferme de Beauté's tip: adopt double cleansing in the evening. A first pass with the Lait des Alpages to dissolve make-up, then the Micellar Flower Foam on damp skin to purify deeply. This two-step ritual, inherited from our Pure Altitude Spas, makes all the difference to the radiance of your complexion.
Step 3: moisturise to reveal radiance
Well-hydrated skin is skin that catches the light. The Edelweiss N°1 Cream, the house best-seller, hydrates and protects the skin from external aggressors with its smooth, velvety texture. In the morning, apply a few drops of Lift4810 Concentrated Serum underneath: with hyaluronic acid and lingonberry cryo-extracts, it refreshes tired features and smooths the skin for a rested, visibly more luminous complexion.

A radiance ritual to embrace every day
Remove make-up, cleanse, moisturise: it is in the consistency of these three steps that your skin finds its glow. Give it this mountain-inspired moment of care every day, and let Pure Altitude's Alpine plants reveal the natural beauty of your complexion. The fresh, luminous skin of the summits is now yours.
Complete your routine with







