Double cleansing: what is it for?
An ancestral beauty ritual, or nearly so, double cleansing purifies the skin in two steps: an oil-based cleanser that dissolves makeup and impurities, followed by a water-based cleanser that refines skin texture. An evening routine as simple as it is effective, whether or not you wear makeup.
What is double cleansing?
Born of the most exacting skincare rituals, double cleansing means cleansing your skin in two steps rather than one. First, an oil-based cleanser (cleansing oil or balm) that dissolves everything “oily”: makeup, sunscreen, excess sebum and pollution particles. Then a water-based cleanser that lifts away “dry” impurities and leaves the skin texture perfectly clear. A gesture inspired by the purity of our mountains, whether you wear makeup or not.

Step 1: the oil-based cleanser
Contrary to popular belief, a cleansing oil does not leave the skin greasy: it captures the oily residues built up over the day without disturbing the hydrolipidic film. Apply it with your fingertips to dry skin, gently massaging the face and eye area. On contact with water, it turns into a milky veil that rinses away effortlessly.
- It gently dissolves makeup, sebum and sun filters.
- It preserves the skin's natural hydration and helps prevent blemishes.
- The massage stimulates microcirculation and awakens radiance.
Step 2: the water-based cleanser
Next comes the water-based cleanser, which completes the job by removing the “dry” impurities lodged deep down: sweat, dust and cellular debris. Pores are unclogged then tightened, and the skin is oxygenated and ready to regenerate overnight. A refreshing micellar foam is all you need to perfect this second step.

Who is it for, and what are the benefits?
Double cleansing suits every skin type in the evening, and especially complexions exposed to makeup, urban pollution or the crisp mountain air. Perfectly cleansed, the skin regains suppleness and radiance, and the actives in your skincare (serum, elixir oil, cream) can then deliver their full benefits.
The Ferme de Beauté's tip: keep double cleansing for your evening ritual, when the skin repairs itself. Finish with a few sprays of floral water as a toner to remove the limescale left by tap water and revive your complexion before your night-time skincare.







