Après-ski routine: the evening beauty ritual that repairs your skin
Skis off, cheeks still flushed, the fire catching: après-ski is the time when your skin recovers best. Cleanse, rehydrate, nourish, repair lips and hands: discover the Pure Altitude evening beauty ritual, designed for the mountains and born in Megève.
It's six o'clock. The skis are propped against the chalet wall, cheeks still flushed from the last run, and the fire is just beginning to catch. Outside, the mountain turns blue. Inside, your skin is asking for something. Not just another product. A real moment of recovery.
That is the whole spirit of the après-ski routine: a warm, unhurried evening ritual that repairs what cold, wind and altitude have left raw. In Megève, we know this ritual by heart. Here's how to make the most of it.
Why après-ski is the most important moment for your skin
A day on the slopes is a series of aggressions your skin absorbs in silence. The cold tightens, the wind dries, the sun's glare off the snow wears it out. And altitude, more discreetly, speeds up water loss with every breath.
When evening comes, the skin enters its natural repair window. It is at night that it regenerates most actively. Supporting it at exactly this moment turns a simple cleanse into a true recovery après-ski facial treatment.
Hence a simple idea, almost obvious once you've grasped it: après-ski isn't the end of the day. It's the start of your skincare.
Cleansing: the non-negotiable first step
Before repairing, you need to free the skin. Sunscreen, snow dust, sweat under the helmet: all of it forms a film that stops the skin from breathing and your treatments from penetrating.
Lait des Alpages with Edelweiss & Arnica does this with an almost comforting gentleness. Its creamy texture, with notes of oats and honey, envelops the face, dissolves make-up and sunscreen, then wipes away without any tightness. You can feel the skin relax and become supple again.
It's a deliberately slow gesture. Massage, breathe, let the day slip away. The skin is clean, soothed and ready for what comes next.
The mask: deep rehydration
On clean skin, it's time to give back the water that altitude has taken. Our latest launch, the Biocellulose Hydration & Radiance Mask, hugs the face like a second skin and gradually releases a thirst-quenching serum with edelweiss and seven Alpine plants. Its minty freshness instantly calms cheeks heated by the wind.
This is the heart of the mountain beauty ritual: fifteen minutes, just long enough to stoke the fire, and the skin is quenched, supple and luminous. Remove the mask and massage in the excess serum with your fingertips, without rinsing.
The cream: seal and nourish
The mask has rehydrated. The cream will now keep all that goodness in. It's the layer that protects, nourishes and stops water from escaping overnight, while the dry chalet air keeps working against you.
The Rich Anti-Aging Cream, with Rhodiola Rosea and rosehip oil, has a melting, almost cocooning texture that seems made for winter. Pure comfort for skin exposed to the cold: it intensely repairs and hydrates to restore the skin barrier. Apply it as the final step for the face, with upward strokes, as if tucking your skin in for the night.
The next morning, your skin has none of that cold-weather stiffness. It feels supple, comfortable and rested. As if it, too, had slept well.
The Ferme de Beauté's tip: always warm your cream between your palms before applying it. The gesture becomes a massage, the warmth opens up the skin, and the treatment penetrates better. At the Ferme de Beauté, it's this detail that turns an application into a true moment of recovery.
Body, lips and hands: don't forget them
They are the forgotten heroes of après-ski, yet the first to suffer. Legs worked hard by exercise, lips chapped by the wind, hands dried out by damp gloves and biting cold.
For the body, Baume des Montagnes SOS Arnica is the SOS step for active days: its arnica-concentrated formula helps relax, soothe and comfort hard-working areas. Massage it into calves and thighs, or dab it onto a tight area of the face.
For the lips, Bons Baisers de Megève Lip Balm, with beeswax and Alpine honey, soothes and nourishes in a single indulgent stroke. And for the hands, Secret des Alpes Hand Cream, with its non-greasy formula and powdery scent of musk and orange blossom, slips into your bathrobe pocket for the evening ritual by the fire.
The complete ritual in 5 steps: timing and products
Once you've got the hang of it, this ritual takes barely twenty minutes, mask time included. Five steps, in order, for skin that truly recovers:
1. Cleanse: Lait des Alpages, with a gentle massage, to free the skin from the day.
2. Rehydrate: Biocellulose Mask, 15 minutes, to quench the thirst of altitude.
3. Nourish and seal: Rich Anti-Aging Cream, warmed between your palms, to protect overnight.
4. Repair body and lips: Baume des Montagnes SOS Arnica and Bons Baisers de Megève Lip Balm, wherever cold and effort have left their mark.
5. Pamper your hands: Secret des Alpes Hand Cream, the final step by the fire.
Nothing complicated. Just the attention you give your skin in the evening, while the mountain rests and the fire crackles. A recovery treatment, not just a comfort one.







