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Balm, oil, cream, milk or serum: how to choose?

When looking for skin care products, it’s important to understand the differences between the types of skincare available. Each has its own benefits and is tailored to specific needs. Here’s a guide to help you choose between a balm, oil, cream, lotion, or serum.

Healthy eating: an essential beauty asset

At Pure Altitude, we believe in adopting a holistic view of Beauty. Beauty also finds its roots in what we consume on a daily basis. A balanced and nutrient-rich diet can do wonders for our skin.

Aging better with pure altitude

Aging is an inevitable fact of life, but that doesn’t mean we have to give up the vitality and beauty that comes with a vibrant youth. The key to aging well lies in the care we give to our skin and body, as well as the products we use to support this natural process. That’s where Pure Altitude c...

What is tourmaline?

Tourmaline is a fascinating semi-precious stone, known not only for its beauty but also for its unique skin care properties.

The benefits of aquapuntia for the skin.

Aquapuntia®, a treasure of nature, is starting to make a name for itself in the world of cosmetics for its exceptional moisturizing and revitalizing properties. This active ingredient, from a precious cactus grown in the heights of the Bolivian Andes, brings a new dimension to skin care.

Everything you need to know about antarcticine.

Antarcticin, a revolutionary substance in the world of cosmetics, is the result of advanced biotechnology, extracted from a bacterial strain native to the icy depths of Antarctica. This article explores in detail this innovative compound, its multiple benefits for the skin, and how Pure Altitude ...

Double make-up removal: secret to healthy and perfect skin.

Almost a magical beauty ritual, double makeup removal cleanses and regenerates the skin while brightening the complexion. A two-step beauty routine that is as quick as it is effective, whether you wear makeup or not. Makeup remover oil: It removes impurities and does not make the skin greasy.

How to properly prepare your skin for makeup?

Pretty makeup is good, but on well-prepared skin it's even better! Today we share with you all the Pure Altitude Beauty Tips for an ultra-glow complexion and perfect make-up this summer.

Pure altitude and the megève sports club

As part of an emblematic collaboration, Pure Altitude is proud to be a partner of the Club des Sports de Megève.

The fabric mask: essential for your skincare routine!

What is the Fabric Face Mask? Designed to meet a variety of needs, whether it's deep hydration, an instant healthy glow or protection against pollution, the Sheet Mask adapts perfectly to the contours of the face. It offers a targeted and effective solution in just 15 to 30 minutes, depending on ...

Our 10 after-ski treatments

In winter, the skin is put to the test. Pure Altitude has prepared its selection of cosmetic treatments for winter which can be used both in the mountains for après-ski and in the city to combat the cold and attacks.

Seen in the press - vogue france

'Real bombs of active ingredients, these new generation masks adapt to the skin's needs to provide it with a good dose of hydration, smooth it out or regenerate it.'